YOUR SCORECARD TO ATLANTIC CITY CASINO PROMOS...

October 2006

WHETHER IT’S A SLOT TOURNAMENT, CASH GIVEAWAY OR SHOW STOPPING PERFORMANCE, THIS TIME OF YEAR ATLANTIC CITY’S CASINOS WANT TO WIN YOU OVER...

Every little bit helps... as the old saying goes. In the case of Atlantic City’s casinos, that “little bit” is the casino promo card each casino uses as a way of keeping track of the play of its customers, and rewarding customers with comps, cash and overnight stays proportionately. You must sign up for the cards to get anything in the way of comps and giveaways from casinos. The only other way is to “just win baby” as Oakland Raiders owner Al Davis use to say. As should be apparent even to the most casual gaming observer, it’s a better deal to sign up for the card. Odds of winning, well, let’s just say casinos worldwide aren’t raking in the cash for nothing. That’s not to say you can’t increase your odds of winning. You can, of course. But that requires some sound strategy and money management skills, which, quite frankly, elude most gamblers. Not because they’re deft of intelligence, it’s just that most folks just want to have fun... win, lose or draw.

AC HILTON $1 MILLION WHEEL OF FORTUNE SLOT TOURNAMENT...

I don’t know about you, but this is the kind of promotion that’ll even get me off my butt to participate. A shot at $1 Million bucks courtesy of the Atlantic City Hilton and Resorts Casino Hotel. The promotion starts on October 23rd and climaxes on November 24th with participants vying for $1 Million. Not a bad way to start off the holiday shopping season. See the promotions center at each casino for more details.

STILL TIME TO WIN TICKETS TO SEE BARRY MANILOW...

Through October 14th, Hilton and Resorts guests can play slots to win tickets to see Barry Manilow on October 14th at Boardwalk Hall. Check with guest services at each casino for more information.

$75K SLOT TOURNAMENT...

Hilton slot players can qualify Wednesdays for the $75,000 Slot Tournament. All new and existing Hilton card members are eligible. Stop in to the Hilton on Wednesday, October 11th, 18th and 25th to qualify for free entry into the $75,000 Slot Tournament. The tournament runs between 1pm and 7pm in the Ballroom located on the second level. The top five scores will automatically advance to participate in the $75,000 Slot Tournament on Saturday, October 28th. Plus, the highest score of each qualifier will take home $1,000 cash. Visit the promotions center for details.

BALLY’S
$99 ROOM RATE ON SELECTED DATES...

Bally’s is offering one of the best room deals in town. Just $99 on selected dates in October. Dates available at Press time were the 1st and 2nd, 9th - 12th, 23rd - 25th and the 31st. Subject to availability. Certain restrictions apply. Check with room reservations at (609) 340-2000 for complete details.

BORGATA
BETTER BANG AT BORGATA...

Company officials have dubbed the new expansion “Borgata Amplified.” We prefer a term with a bit more “street cred.” Borgata Bang! This is the kind of bang that puts a pep in your step and a smile on your face as Borgata has done it again. The new addition has opened and the Borgata Bang continues. New world class restaurants in Bobby Flay Steak, and Wolfgang Puck and Seablue by Michael Mina and the bang gets better... hey, there’s a slogan...“Borgata, where the bang is better!”

CAESARS
$1 MILLION IN THE BAG...

It could be $1 Million In The Bag for a lucky Total Rewards member. Enter to win a $1 million shopping spree at the Forum shops at Caesars in Las Vegas. Plus, you can earn “Pier Dollars” daily, and win cash weekly, when you play at Caesars. You can earn “Pier Dollars” when you earn base reward credits through November 27th. Plus earn three times faster on the special bonus dates of October 5th, 17th, 25th& 31st. Participants can redeem their “Pier Dollars” for a Pier Gift Card on December 2nd, 5th & 22nd, and they can also win cash during their $25,000 Weekly Cash Giveaway! To play, simply swipe your Total Rewards card at a designated kiosk. Don’t miss their big drawing - Friday, December 3rd, as one lucky Atlantic City winner will walk away with a $100,000 shopping spree at the Pier at Caesars. Some restrictions apply. Visit the Total Rewards Center for more details.

HARRAH’S
$100,000 SLOT PARTY PROGRESSIVE JACKPOT...

Stop into Harrah's Atlantic City on Friday, October 13th and Saturday, October 28th and win your share of the jackpot. It's guaranteed to hit between 12 noon and 4 p.m. and again between 8 p.m. and midnight. So use your Total Rewards® Card and play to win your share of the Slot Party Progressive. When the Slot Party Progressive hits every Total Rewards® member playing slots using their Total Rewards® Card wins. Visit the Rewards Center for more details and rules.

Diamond View: Details on this puppy were a bit sketchy. in press info and on their web site. We can only presume that the $100,000 Jackpot will be awarded in smaller increments during the times posted above. The total of the day being $100,000. That’s our take but be sure to check with their Total Rewards® Center for complete details.

HOUSE OF BLUES
AN ECLECTIC MIX OF LIVE ENTERTAINMENT, FOOD AND GAMBLING...

House of Blues has provided a venue to satisfy just about every musical taste there is since it opened over a year ago. The lure for many is the reasonably priced, high end product in a very cool atmosphere. Check out the five-month entertainment calendar on page 41 for a complete run down on all of the acts coming to HOB. For more information call 343-5700.

Diamond View: House of Blues is so much more than a fantastic music venue. Outstanding, upscale dining via the Foundation Room, pulsating nightclub, and very cool gambling atmosphere combine to provide an all encompassing entertainment experience.

RESORTS
RESORTS DESTINATION CARD AND CLUB...ONE OF A KIND...

Talk about thinking outside the box. The marketing folks at Resorts have been putting in quality hours with the introduction of the Resorts Destination Card and Club. The new customer loyalty program upgrades and combines both Resorts and Atlantic City Hilton cardholders into one program which allows you to earn comp dollars towards shopping at Resorts Destination Shoppe. This shoppe is loaded with terrific retail merchandise like flat-panel televisions, grills, bicycles, kitchenware, camcorders, printers, power tool sets, iPods and docking stations, vacuum cleaners, laptop and desktop computers, shredders, and yard tools just to mention a few of the great merchandise available.

TEXAS HOLD ‘EM POKER LESSONS...

Stop into Resorts Monday through Friday at 2pm and 8pm in the main casino and fine tune your Texas Hold ‘Em game. Lessons cover all aspects of the game.

Diamond View: Resorts creating their own shopping mall filled with quality, name brand, merchandise for its cus - tomers is nothing less than brilliant. A real winner, all the way around.

SANDS
FORMER BRIGHTON CASINO TO CLOSE ON NOVEMBER 11TH...

It opened as The Brighton casino, it will close as the Sands. Sands management recently announced that it has been bought by gaming giant Pinnacle Entertainment. The new company plans to build an ultra-mega resort and has stated it will close, then demolish The Sands to make way for the new project... Over 2000 employees will lose their jobs while the new casino is under construction. Many employees at The Sands have been there since the casino was called The Brighton. It was always Atlantic City’s smallest casino, but at one time hosted some of the city’s highest of high rollers.

SHOWBOAT
$50,000 HIDDEN JACKPOT PROGRESSIVE

Free Cash! Free Comps is the slogan at Showboat Atlantic City - And it’s the $50,000 Hidden Jackpot Progressive that’s being featured in October. Use, or sign up for, a Total Rewards card to participate. When the Hidden Jackpot Progressive hits, every total rewards member playing slots using their total rewards card wins. Stop into Showboat on Sunday, October 8th or Friday, October 20th. You could win your share of the Hidden Jackpot Progressive between 12 noon and 8 p.m. One lucky winner may find a hidden $25,000 jackpot.

TROPICANA
HOLIDAY HAVANA DOLLARS...

Now through November 17th, when you play at the Tropicana you’ll receive Holiday Havana Dollars. They claim it’s their most popular reward program and tout its return just in time for the holidays. Earn up to $2,000 in Holiday Havana Dollars to shop at over 60 retail, dining and entertainment venues in The Quarter between November 18th and December 24th.

TRUMPMARINA
FOUR PLAY: A LOTTO WAY TO WIN...

Every Tuesday at 7PM, four numbers will be randomly selected. Match the four numbers with the last four numbers on your Wild Card, and you could win the weekly grand prize of $5,000.

TRUMP PLAZA
TOSHIBA 42" LCD SWEEPSTAKES...

Stop in to the Plaza on Saturday, October 14th to participate in a sweepstakes where you could win a Toshiba 42" LCD Television. All you have to do to enter is play at any slot machine with your Trump Card inserted between 12pm and 8pm on Saturday, October 14th. One winner will be selected every 15 minutes from 12pm to 8pm. Winners will be notified right at their slot machine by Trump Plaza's Prize Patrol.

Diamond View: We like this promotion a lot. Particularly since I’m in the market for a new TV. See you there!

$30,000 EASY MONEY SWEEPSTAKES...

Visit Trump Plaza on Sunday, October 29th to participate in the $30,000 EZ Money Sweepstakes. All participants earn entries based on their play from the previous month. To be eligible, participants must activate their entries by playing at any slot machine from 8:00am - 5:00pm on the day of the drawing. Winners will have 1/2 hour to claim their prize or it is forfeited. See the promotions center for complete details.

Diamond View: This promotion seems to be designed only for those players who’ve played at the Plaza the previous month. How about a reason for those just coming to town this month, or other players, who may not have been back to the completely redesigned Trump Plaza. There’s a lot for the Plaza to show off here. Doesn’t make sense to exclude potential customers simply because they weren’t there last month. This promotion repeats on Sunday, November 26th so don’t forget to play this month if you want to take a shot in November.

TRUMP TAJ MAHAL
MILLION DOLLAR FOOTBALL CHALLENGE...

Get in the game to win some cash during the Million Dollar Football Challenge at Trump Taj Mahal now through December 31st. Compete against other Taj Card holders to correctly select the most winning professional football teams each week during the season to win cash. There are three ways to win. Each week, the ten participants with the highest number of games correct share $10,000 in cash prizes. Then, for every correctly selected game, you will receive one point. The 100 participants with the highest number of points at the end of the season will share in $100,000. Correctly select 201, or more, winning teams out of 245 total games and you are guaranteed $1,000,000! Selections can be made each week from Tuesday at 10am through Saturday at 10pm at any Rewards Center Kiosk. Go for the goal and visit Trump Taj Mahal today. See Taj Card Services for complete details.

Diamond View: This promotion’s a win - ner no matter how you slice it. Get in the game.

SOPRANOS
SWEEPSTAKES...

Play slots or play tables for your chance to meet the family by earning entries through October 28th. Then, on Saturday, October 28th, five grand prize winners and three of their guests will win a night to dine and party with cast members from the HBO series “The Sopranos”. Kick back with Tony, Christopher, A.J., Artie, Bacala, Paulie and Johnny “Sack”. Five second place winners will be given $500 to play Blackjack with members of the cast. Then, ten third place winners will receive an autographed DVD collection of seasons one through five of “The Sopranos”. Drawings will be held in the Main Concourse at 6pm. The more you play, the more entries you earn to win. Visit Taj Card Services for complete details.

JEEP GRAND CHEROKEE, WRANGLER & LIBERTY GIVEAWAY...

Earn entries now through Saturday, November 4th for your chance to win a Jeep Grand Cherokee, Wrangler or Liberty, plus $10,000 in cash. To enter the drawings, patrons can swipe their Taj Card now through November 3rd at any Rewards Center Kiosk to receive their entries.Then, visit Trump Taj Mahal on Saturday, November 4th. One Jeep and $5,000 will be given away at 8pm in the Main Concourse. A second and third Jeep and a bonus $5,000 cash will be drawn at 11pm. Players must be present to win. For more details, visit Taj Card Services.

$70,000 PICK YOUR PUMPKIN SWEEPSTAKES...

Pick a pumpkin for a treat up to $5,000 in the Taj Mahal’s $70,000 Pick Your Pumpkin Sweepstakes on Tuesday, October 31st. At each of four drawings, thirteen lucky winners will select a card with a prize amount. Drawing times are noon, 2pm, 4pm and 6pm in the Main Concourse. For details, visit Taj Card Services.

13th ANNUAL OKTOBERFEST...

The Trump Taj is celebrating Oktoberfest on Saturday, October 21st and Sunday, October 22nd with traditional ethnic food, drinks, imported beer, music, and a marketplace selling German goods and crafts. Admission is $5, or free if you have a Taj Card. The celebration runs from noon to 8pm on October 21st and noon to 6pm on October 22nd in the Mark Etess Arena. Each day, attendees will have a chance to win round trip airfare to Germany for two.