AC’S CASINOS READY FOR AN EXCITING 2007...

January 2007

AS ATLANTIC CITY’S CASINOS FACE NEW COMPETITION IN SURROUNDING STATES, AND NOW, PERHAPS IN THEIR OWN BACK YARD, YOU MIGHT THINK 2007 WOULD BE A YEAR APPROACHED WITH CAUTION...THE KEYWORD THERE IS “MIGHT”...

Yes, we’ve heard it all before. With each new opening of another casino in another state, the death knell is sounded by so-called experts for Atlantic City. Yet, each month and year, Atlantic City’s casinos continue to grow their revenue streams by leaps and bounds, meaning, regardless of what goes on around it, Atlantic City is still the engine that drives the gaming market on the East Coast. And, don’t expect that to change in 2007 and beyond. Of course, it is natural to expect that at some point the opening of new gaming outlets will begin to eat at Atlantic City’s bottom line. But so far, that hasn’t occurred, and this writer doesn’t believe it ever will. Not if Atlantic City keeps on doing what it has been doing. Which is continue to create an environment that is a total entertainment experience. Gaming, dining, shows, shopping, and top name entertainment covering all music genre’s. Toss in the Boardwalk and mighty Atlantic Ocean and you’ve got a destination resort that is going to be tough to beat. Add to that, the city is currently in a developmental wave reminiscent of the early days of casino development that should secure its future for a long time to come.

Some of the exciting, new things you can expect to see in 2007 in Atlantic City are the opening of the second phase of Atlantic City Outlets at The Walk, The Water Club at Borgata, Groundbreaking on Pinnacle Entertainment’s Mega Resort project at the site of the former Sands casino, and the Boardwalk Facade program sponsored by the Casino Reinvestment Development Authority and will result in the upgrading of Boardwalk store facades. Of course, we will also find out about the proposed Donald Trump, Steve Wynn joint venture at the site of the current Boardwalk Hall, as well as what might happen with Bader field, one of the few remaining, undeveloped, waterfront properties in the South Jersey area, and rated as one of the prime real estate locations on the East Coast. The bottom line here is that 2007 is going to be one heck of a landmark year for the “City That’s Always Turned On!”

AC HILTON
HILTON OPENS POSH CHAIRMAN’S CLUB...

The Atlantic City Hilton has replaced its very popular gourmet Chinese restaurant with one of the hottest spots for a player’s club we’ve ever seen. The room is beautifully appointed with a luxurious bar, HD TV’s, complete buffet, big comfortable lounge chairs and sofas, and a sweeping view of the breathtaking Atlantic Ocean. Once a member, you may not want to go home. As for fans of the Gourmet Chinese restaurant, one of which this writer can be called, the outstanding eatery is temporarily located inside the Horizon’s Coffee Shop. Needless to say, the decor and atmosphere are just a tad different than their old location, but the food is every bit as delicious. Hands down, one of the best Chinese restaurants in the city. A permanent, new home is currently being developed for the restaurant. Check back here each month for updates.

BALLY’S
IL CIRCO - JOIN THE JOURNEY...

Bally’s has a new show coming to town for a currently scheduled long run. “Il Circo - Join The Journey.” Award winning Imagination Entertainment is the force behind this enchanting theatrical journey through the dream of a child. Astounding acrobatics, original music and beautiful theatrical sets will sweep you away. Starts January 13th and runs to April 5th. Two shows every Saturday through Thursday. The theater is dark on Friday.

BORGATA
theborgata.com WINTER POKER OPEN STARTS JANUARY 17TH...

It’s one of the biggest events of the winter season. Borgata’s Winter Poker Open. It starts on January 17th, and continues with a variety of tournaments through the 25th, which will determine who goes to the Winter Poker Open on January 26th to the 30th. There are many of different tournaments, with varying degrees of buy-ins, that can qualify you for the Big Money Winter Poker Open 2007. See the “My Borgata” rewards center for complete details and schedules, or go online for the information as well at theborgata.com

$50,000 POKER FRIDAYS CONTINUES...

Every Friday in January you can get in on the Poker craze and give yourself a shot at 50 large at the same time. The action starts at noon in Borgata’s brand new, perfectly posh poker room. The game is No-Limit Hold ‘Em and buyins are $250 and $30. Get your seat early as seating may be limited. My Borgata Card required to play. See the “My Borgata” rewards center for complete details.

CAESARS
TRIPLE CASH BACK

Stop into Caesars or Bally’s through January 14th to take advantage of Caesars and Bally’s Triple Cash Back promo available to new “Total Rewards” members. Check with the “Total Rewards” customer service representative for complete details, or to sign up for your card.

HARRAH’S
$1 MILLION HIDDEN JACKPOT...

All of the Harrah’s properties (Harrah’s, Showboat, Caesars & Bally’s) are participating in this big, big, deal. And why not? It’s the kind of promotion that will do what casino promotions are supposed to. Bring people to the property. Here’s how it works: Each day $1 Million dollars will be secretly hidden in someone’s “Total Rewards” customer account. Patrons simply swipe their “Total Rewards” card to see if they are the lucky winner that day. There’s also other smaller cash prizes available too. Check with the “Total Rewards” customer service representative for complete details, or to sign up for your card.

PLAY HIGH HAND OF THE DAY...

This must be one heck of a game, they were even playing it on Christmas Day. This one’s pretty straight forward. Play in Harrah’s Poker Room any day and whoever has the highest ranking hand of the day wins twenty thousand Reward credits. See the Total Rewards Center for complete details.

HOUSE OF BLUES
AN ECLECTIC MIX OF LIVE ENTERTAINMENT, FOOD AND GAMBLING...

House of Blues has provided a venue to satisfy just about every musical taste there is since it opened over a year ago. The lure for many is the reasonably priced, high end product in a very cool atmosphere. Check out the five month entertainment calendar on page 41 for a complete run down on all of the acts coming to HOB. For more information call 343-5700.

Diamond View: House of Blues is so much more than a fantastic music venue. Outstanding, upscale dining via the Foundation Room, pulsating night - club, and very cool gambling atmos - phere combine to provide an all encom - passing entertainment experience.

RESORTS
RESORTS DESTINATION CARD AND CLUB...ONE OF A KIND...

Talk about thinking outside the box. The marketing folks at Resorts have been putting in quality hours with the introduction of the Resorts Destination Card and Club. The new customer loyalty program upgrades and combines both Resorts and Atlantic City Hilton cardholders into one program, which allows them to earn comp dollars towards shopping at Resorts Destination Shoppe. This shoppe is loaded with terrific retail merchandise like flat-panel televisions, grills, bicycles, kitchenware, camcorders, printers, power tool sets, iPods and docking stations, vacuum cleaners, laptop and desktop computers, shredders, and yard tools, just to mention some of the great merchandise available.

TEXAS HOLD ‘EM POKER LESSONS...

Stop into Resorts Monday through Friday at 2pm and 8pm in the main casino and fine tune your Texas Hold ‘Em game. Lessons cover all aspects of the game.

Diamond View: Resorts creating their own shopping mall filled with quality, name brand, merchandise for its cus - tomers is nothing less than brilliant. A real winner, all the way around.

SHOWBOAT SEE HARRAH’S, CAESARS OR BALLY’S...

One of the obvious benefits to owning four casinos (five, if you include House Of Blues) in a twelve casino town is that you can incorporate all of the locations in one promotion and thus generate a higher response from the public. Although, I’ll bet that if you averaged it out per casino it would come out to the same ballpark response than any other similar promotion. Needless to say, the key to a big response from the public doesn’t lie in how many different locations one can participate, but rather the individual promotion itself. The bigger the bucks...the bigger the bang. Badbing, Bad-boom!

TROPICANA
CUBA LIBRE, THE PALM, INTRODUCE DINNERS FOR TWO...

Have you been saving a trip to The Palm or Cuba Libre at The Quarter at Tropicana for a special occasion? Well now, both acclaimed restaurants have introduced dinners-for-two which feature a menu and price that will have you coming back for more. Cuba Libre package is available Sunday through Friday, and features Maine Lobster Paella loaded with seafood, saffron rice and savory vegetables or the Cuba Libre Meat Paella overflowing with rack of lamb, chicken, pork and chorizo. The dinners also include a watercress salad and a choice of two side dishes from maduros, tostones, red beans or black beans. Price? Only $60 for two. Across the way at The Palm the dinners are also available Sunday to Friday, and feature Ahi Tuna Steak, aged USDA Prime New York Strip, Filet of Wild Atlantic Salmon and Filet Mignon, and one of the following pasta dishes, Linguini with red or white clam sauce, Veal or Chicken heritage Italian dishes, Rigatoni Bolognese, Fresh Catch of the Day, Swordfish Steak, or Shrimp Saute. Also included is a Caesar of Mixed Green salad, two family style sides and one Palm-sized dessert to share. The Palm package is $69. Both packages do not include tax and gratuity. For reservations at Cuba Libre call (609) 348-6700. For The Palm call (609) 344-7256. Reservations are required.

DIAMOND CLUB MEMBERS GET $2 OFF AN IMAX TICKET...

Sign up for your Diamond Club Card from Monday through Friday and get $2.00 off the regular ticket price of an IMAX movie. Then take your ticket stub to Brulee for $2.00 off any dessert.

TRUMPMARINA
FOUR PLAY: A LOTTO WAY TO WIN...

Every Tuesday at 7PM, four numbers will be randomly selected. Match the four numbers with the last four numbers on your Wild Card, and you could win the weekly grand prize of $5,000.

THURSDAYS FEATURE HOMETOWN HEROES...

Every Thursday at Trump Marina folks can participate in one sensational event. Hometown Hero starts at 7pm and participants can not only win prizes for themselves, but also for anyone in attendance from their same zip code. See their Promotions Center for more information about this event.

TRUMP PLAZA
JEZEBEL’S OPENS...

Trump Plaza has introduced Jezebel’s, an upscale nightclub and lounge that will knock your socks off...and maybe your shoes too.

FREE PARKING EVERYDAY...

Visit Trump Plaza with your Trump Card and don’t worry about the parking fee. Just flash your Trump Card and get free parking at the Plaza everyday It’s really that simple. Don’t have a Trump card? Stop on in and sign up. See the promotions center for complete details.

TRUMP TAJ MAHAL
$200,000 COLD CASH SWEEPSTAKES...

Stop into the Trump Taj Mahal on Saturday, January 13th, or the 28th, as the Taj gives away from $10,000 to $25,000 each day. Every two hours beginning at 1PM on the 13th and 11am on the 28th, the Taj will award cash prizes of $10,000, $15,000 and $25,000. There are six drawings each day and every Taj card holder gets one free entry. See the promotions center to activate your entries or for more information.

Diamond View: Straight forward. Easy and lots of cash at stake.

Jack Diamond is a pseudonym of a southern New Jersey, well known business marketing analyst, with over twenty five years of award winning advertising and marketing experience.