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Dan Klein's South Jersey Insider Magazine cover - December 2007/January 2008
Many free publications claim they do a lot of things. Dan Klein's South Jersey Insider Magazine is the only one that delivers Print run verification... Click here
The next time a "Free Publication" representative tells you about the number of printed copies, distribution, etc.
Tell 'em to prove it!
As an advertiser you're paying for the number of printed copies. That's what advertising rates are based on. Many free publications inflate, or downright lie, about their actual printed copy number in order to justify their rates to advertisers, and make their publications seem bigger than they are. At the South Jersey Insider, we can't let that go unchallenged. So, as I stated above, the next time a rep tells you the number of copies they print, tell 'em to prove it! If it is what they say, they should be happy to comply, if not, I recommend you tell them good-bye.
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December 2007/January 2008

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cover:  Dan Klein's South Jersey Insider Magazine - December 2007/January 2008
What’s on the plate in 2008...
Well, if it’s the plate of Atlantic City development we’re talking about, you couldn’t get anymore on it if you tried. “Piled high” is a term we would use to describe the state of developmental affairs in Atlantic City for 2008. Very high. Of course, there’s a lot of other stuff that goes on in Atlantic City that could be piled into mountains, but that's a story for another day. This issue is all about what’s ahead developmentally in the city that’s always turned on, and Publisher Dan Klein, kicks it off as usual on page 6. Jack Diamond, our lovable CasinoInsider, tackles casino development for 2008 beginning on page 34. Included in his list of openings in 2008 is, of course, the much anticipated Water Club Hotel & Spa at Borgata. Notice we didn’t include the term casino in the title. That’s because there isn’t one as the newest, most luxurious addition to the Borgata “bang” will operate as an entirely separate entity, but with all of Borgata’s amenities, including, of course, its casino. The “piece de resistance” for the project is the indoor pool on the 28th floor that goes right to the outside glass wall. Talk about your proverbial “view To Die For.” Over at Boardwalk Hall it’s one big show after another starting with Hannah Montana and Milley Cyrus on January 5th, to Celine Dion on September 20th. Mixed in between are R. Kelly, Van Halen, Keith Urban and Carrie Underwood, Dancing With the Stars, and The Mummer's “Show of Shows”... Of course, this entire issue is devoted to everything that is worth doing today, tomorrow, next week, next month as well as months down the road.
Cover Credits:     • The Holtzman Group / Cover Design       • The Holtzman Group / Finish & Pre-Press
On the Cover: It’s a veritable “Plateful” of stuff going on in 2008 here in Southern New Jersey, and it’s our job to bring it to you. As Usual, we gladly comply. The cover of this issue of Dan Klein's South Jersey Insider Magazine, SJI for short, features a collage of people, places and things which will impact 2008.
Starting Point
September 2002
By Dan Klein

Life In South Jersey My Never Be The Same...

As we begin this new chapter in the history of the "Atlantic City Insider's Guide" and now, "Dan Klein's South Jersey Insider," magazine, I am reminded of the quote from former president Calvin Coolidge, regarding the necessary element of perseverance when one embarks on a venture of any kind,in business, or in life.

"Press on: nothing in the world can take the place of perseverance. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent."

I have been a staunch practitioner of the above since 1996, when the "Atlantic City Insider's Guide" magazine was first introduced as a scrawny convention & visitors guide. Since that time, the magazine has grown to include editorial coverage of the entire South Jersey market. All eight counties. And now it's time for us to grow once again. Our goal with Dan Klein's South Jersey Insider Magazine is to continue to lead the way in providing pertinent, cutting-edge information to those in search of fun and entertainment in this beautiful area we call home.

During this transition I've had to pull back on some columns and columnists in order to free up space for the increase in area news coverage. As we go forward, we'll be adding a complete South Jersey Movie, Club and Bar Guide, as well as Real Estate and Health & Fitness sections that will have you asking why someone hadn't thought of this before.

There's an old Chinese proverb which states that, "sometimes one step backward means two steps forward." No doubt this is a big "first step" on this worthy journey. Never before has any publication attempted to deliver the entire South Jersey market in one issue. And, as the new effort matures, I will attempt to reintroduce some of the editorial we've had to cut back on.

In the meantime, if you've got an issue with anything you see (or don't see) in this magazine, send me an e-mail at info@acinside.com or you can also snail mail it to SJ Insider, PO Box 829, Ocean City NJ 08226.

I would personally like to thank the advertisers (many since the very beginning) and readers (who make this magazine disappear at the newsstand each and every month), for allowing me and my team of "Insiders" to bring you this exciting news and entertainment information in an unabridged, straight forward and colorful manner each month.

South Jersey is at a tremendous, albeit sensitive, time in its history. With legalized casino gaming looming on the banks of the Delaware River at Penn's Landing, when Ed Rendell is elected Governor of Pennsylvania, the economic dynamics of the entire area will be blowing in the wind...

We will be staying on top of this one...

Until October...

Bye for now!

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