Many free publications claim they do a lot of things. Dan Klein's South Jersey Insider Magazine is the only one that delivers Print run verification... Click hereThe next time a "Free Publication" representative tells you about the number of printed copies, distribution, etc.
Tell 'em to prove it!
As an advertiser you're paying for the number of printed copies. That's what advertising rates are based on. Many free publications inflate, or downright lie, about their actual printed copy number in order to justify their rates to advertisers, and make their publications seem bigger than they are. At the South Jersey Insider, we can't let that go unchallenged. So, as I stated above, the next time a rep tells you the number of copies they print, tell 'em to prove it!
If it is what they say, they should be happy to comply, if not, I recommend you tell them
good-bye.
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Dan Klein
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December 2007/January 2008
View the rest of Dan Klein's South Jersey Insider Magazine
What’s on the plate in 2008...
Well, if it’s the plate of Atlantic City development we’re talking about, you couldn’t get
anymore on it if you tried. “Piled high” is a term we would use to describe the state of
developmental affairs in Atlantic City for 2008. Very high. Of course, there’s a lot of other
stuff that goes on in Atlantic City that could be piled into mountains, but that's a story for
another day. This issue is all about what’s ahead developmentally in the city that’s
always turned on, and Publisher Dan Klein, kicks it off as usual on page 6. Jack
Diamond, our lovable CasinoInsider, tackles casino development for 2008 beginning
on page 34. Included in his list of openings in 2008 is, of course, the much anticipated
Water Club Hotel & Spa at Borgata. Notice we didn’t include the term casino in the
title. That’s because there isn’t one as the newest, most luxurious addition to the
Borgata “bang” will operate as an entirely separate entity, but with all of Borgata’s
amenities, including, of course, its casino. The “piece de resistance” for the project is
the indoor pool on the 28th floor that goes right to the outside glass wall. Talk about your
proverbial “view To Die For.” Over at Boardwalk Hall it’s one big show after another
starting with Hannah Montana and Milley Cyrus on January 5th, to Celine Dion on
September 20th. Mixed in between are R. Kelly, Van Halen, Keith Urban and Carrie
Underwood, Dancing With the Stars, and The Mummer's “Show of Shows”... Of
course, this entire issue is devoted to everything that is worth doing today, tomorrow,
next week, next month as well as months down the road.
Cover Credits: • The Holtzman Group / Cover Design • The Holtzman Group / Finish & Pre-Press
On the Cover:
It’s a veritable
“Plateful” of stuff going on in 2008
here in Southern New Jersey, and
it’s our job to bring it to you. As
Usual, we gladly comply. The cover
of this issue of Dan Klein's South
Jersey Insider Magazine, SJI for
short, features a collage of people,
places and things which will impact
2008.
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